We developed the brand guidelines for Zócalo Restaurants. The Brand Book helps them keep their brand consistent across all restaurants & media touch points.
Zócalo Restaurants Brand Book
True Mexican Hospitality
Brand Pillars
Voice & Tone
Voice & Style
Signage
Instructions
Photography
Zócalo Photography
Examples
Logos
Location Specific
Secondary Marks
Zocalo Logos
Logo Rules
Typography
Bodoni & Acumin
Weights
Heading Structure
Project Gallery
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We believe in high end simplicity, clear strategy & meticulous execution.
