Zócalo Sacramento

Zócalo is more than a restaurant — it’s an experience of culture, community, and craft.

But their brand hadn’t evolved with their expansion. The visuals and systems no longer reflected the sophistication and heart behind their cuisine.

We helped Zócalo rediscover its essence — blending heritage with modern elegance. The refreshed identity honors its Mexican roots through texture, warmth, and authenticity while giving the brand the structure to scale.

Now, each location feels connected under one cohesive, elevated story — where every detail, from plate to post, feels intentional.